Selling equipment: auction or dealer?

If you have equipment to sell, there are three main routes: auction, a dealer, or a private sale. Each trades off speed, price and effort.

Auction

Speed: the sale happens on a fixed date, so you know when the equipment will be gone.
Price: competing bidders set the price on the day. Strong demand can lift it, and it depends on the market.
Effort: the auction company catalogs, advertises and runs the sale for you.
Best for: fleets, job completions, estates, and anyone who wants a firm timeline.

Speed: can be quick, with an offer in days.
Price: a dealer needs room to resell at a profit, so offers are often below retail.
Best for: one or two machines when convenience matters most.

Price: potentially the highest, because you sell directly to the end user.
Effort: the most. You handle listings, calls, tire-kickers, payment and paperwork, and it can take months.

Wash the equipment. A clean machine looks cared for.
Gather service records, manuals, keys and attachments.
Fix cheap problems such as lights, leaks and missing guards. Do not over-invest in big repairs.
Be honest about condition, since buyers inspect in person during the preview.
Choose the right sale. Equipment sells best at an auction where buyers are looking for that type of machine, and in a good season.
Ask about all costs and payout timing up front.

Not sure which route fits? Tell us what you have and we will give you an honest recommendation, even if that is not an auction.